The power of a brand is often measured in sales and revenues, and sometimes by its influence or diversity. In all these categories, Cressi stands at the top of the water sports industry. With five divisions serving four distinct markets--scuba diving, snorkeling, spearfishing, swimming--it has established a solid presence in every major economic region around the globe, delivering products to more than 90 countries. Significantly, even through this worldwide growth, Cressi has maintained its commitment to the development and manufacturing of its products at the Cressi facility in Italy. This assures consumers that Cressi gear is truly innovative and made to the highest quality standards rather than a duplication of familiar technology. Originality remains a hallmark of the Cressi name. Of all these measures, perhaps the most significant indicator of Cressi’s strength is the development and support of full product lines across each of its markets. Not only is this a testament to the quality of Cressi products and services, but it also facilitates a powerful synergy. Customers benefit from the power of shared technologies, diverse material sourcing, and a vast network of knowledge and consumer support. It’s the power of the Cressi brand.
Cressi’s long history of product innovations comes from a drive to continually improve. As the sport has evolved, so has Cressi, often serving as the catalyst for change. The result has been some of the most enduring products in the diving world. The original, handcrafted Sirena mask debuted in 1943 and remained as a key offering for 30 years. Cressi’s Aro AR57b oxygen rebreather (1957), with its ease of use and amazing reliability was quickly adopted by the Italian armed forces and is still in service among some military forces today. The revolutionary blade material of the Rondine Gara (1988) fin was the beginning of a line of fins that remain a top choice for spearfishing. Each of these products is part of a continual progression, a step-by-step evolutionary process where innovations are built on what has come before. Cressi’s long history in the market, and its wide range of product developments keep it uniquely positioned at the cutting edge of water sports evolution. From designing new products to developing new manufacturing processes, Cressi draws on a wealth of technical expertise and creative knowledge from the past. At Cressi, every innovation is a step toward the future.